# The Basics of App Review
If you’re an app developer, you know how important it is to have your app reviewed. App review is the process by which Apple and Google determine whether an app is safe, functional, and meets the guidelines set forth by the app store. In this blog, we’ll cover the basics of app review and give you some tips for getting your app approved.
## The App Review Process
The app review process is slightly different for Apple and Google, but both require similar information. Here’s what you’ll need to submit for review:
### Apple App Store
– App information: name, description, category, keywords
– App icon and screenshots
– App preview video (optional)
– Build information: version number, build number, release notes
– App review contact information: name, email, phone number
– Privacy policy URL (if applicable)
### Google Play Store
– App information: name, description, category, keywords
– App icon and screenshots
– App preview video (optional)
– APK file
– Release notes
– App review contact information: name, email, phone number
– Privacy policy URL (if applicable)
Once your app is submitted, it goes through a review process that can take anywhere from a few hours to a few days. During the review, Apple or Google will test your app for functionality, safety, and adherence to their guidelines. If everything checks out, your app will be approved and made available for download.
## Tips for Getting Your App Approved
Getting your app approved isn’t always easy, but there are some things you can do to increase your chances of success. Here are some tips:
### Apple App Store
– Follow Apple’s guidelines: Make sure your app adheres to all of Apple’s guidelines. This includes things like not using copyrighted material, not using deceptive marketing practices, and not including offensive content.
– Test your app: Before submitting your app, make sure you test it thoroughly. This will help you catch any bugs or usability issues that could lead to your app being rejected.
– Be transparent: If your app collects user data, make sure you’re transparent about it. Include a privacy policy and explain how you collect and use data.
– Provide a demo account: If your app requires a login, provide a demo account so the review team can test the app without having to create an account.
### Google Play Store
– Follow Google’s guidelines: Like Apple, Google has guidelines that you must follow. Make sure your app adheres to these guidelines.
– Test your app: Testing is just as important for Google as it is for Apple. Make sure you test your app thoroughly before submitting it.
– Use the appropriate permissions: Google requires that you only use the permissions you need. Make sure you’re not requesting unnecessary permissions.
– Provide a demo account: Like with Apple, providing a demo account can help speed up the review process.
## FAQs
### How long does app review take?
App review can take anywhere from a few hours to a few days, depending on the app store and the complexity of your app.
### What happens if my app is rejected?
If your app is rejected, you’ll receive a notification from the app store with an explanation of why it was rejected. You can then make changes to your app and resubmit it for review.
### Can I appeal a rejection?
Yes, you can appeal a rejection. You’ll need to provide additional information or make changes to your app before resubmitting it for review.
### What can I do to make the review process faster?
Make sure you follow all of the guidelines and provide all of the necessary information. Testing your app thoroughly before submitting it can also help speed up the review process.